Market Entry advisory
International expansion is one of the most important strategic decisions in the lifetime of a company and this decision is therefore not usually taken overnight. It is important to understand the business opportunities abroad, driven by foreign market conditions, customer preferences and the competitive landscape. For a successful market entry strategy, insight in market attractiveness is key.
Our business strategy team has extensive experience and expertise in facilitating market entry decisions. Our advice is based on solid market- and competitor analyses as well as assessment of your company’s commercial and financial capabilities of taking advantage of the business opportunities abroad. We consult Dutch companies with an eye on foreign markets and foreign companies with ambition to do business in the Netherlands.
We can also help you with developing a full credible and concise business plan, for example to convince potential investors. These business plans have a strong and unique combination of business strategy expertise, including strategic marketing & business development, and corporate finance skills.