As of 1 July 2021, new VAT rules regarding e-commerce will enter into force in the European Union (EU). These rules are of importance to all businesses involved in cross-border sales of goods to consumers in the EU. It is not relevant whether you are established in an EU country or a non-EU country. The changes are far reaching and in some cases very complicated. In many cases, changes to your systems and processes will be required. If you sell goods to consumers in the EU, please ensure you are up-to-speed on the VAT consequences for your business.